For my Social Media Marketing Strategy class’s final project, all of us were asked to create a digital marketing strategy for a “client” of our choice. I chose Erin Condren Lifeplanners as my client, as it is a brand that I am passionate about and I am quite familiar with their products. We had all semester to work on this project and we were asked to create something branded, with sample posts, that we could take into a business meeting and actually pitch to the client. This was the first time that I had to create a project of this magnitude, completely on my own. (Please click the image to the left to view the entire file.)