In my Marketing Research and Business Decisions class, we were split into groups and asked to choose a business, come up with a question about their brand that we wanted to answer, and organize a survey and focus group to provide data to support our claims. My group included Ellie Waters, Reagan Peters, Sammie Horne, Alex Fernandez, and Blair Mueller. We chose Lyft as our brand and conducted research to answer questions about consumer preferences to provide campaign suggestions for how Lyft could elevate themselves over Uber. (Please click the image to the left to view the entire file.)